marketing Essays (319 words) - Marketing, E-commerce,

Geographical Information Systems also known as (GIS) combines and interprets location space using technology such as computers and displays the information in a map representation. Since this program provides information on land, erosion, value, unseen geological barriers, it is a very resourceful tool to marketers. By comprehending the significance of geography and people's relationship to location, we as consumers are able to make well-informed decisions about the way we choose to live our daily lives. The GIS program has the ability to combine a variety of data sets in so many ways, GIS is a useful tool for nearly every field including marketing. A business activity like marketing is essentially a question of demand (consumers) and supply (shopping centers) both aspects are quite easy in pinpointing a geographical location often requiring the analysis tool of GIS. The mapping facility of GIS software enhances the results of marketing research such as enabling the identification of retail sites, competitor analysis, and target advertising since knowing where existing and potential markets are crucial to any business. The following questions are prime marketing questions with valuable key points to targeting potential customers and determining market segmentation techniques: Where are my customers located? What is the classification of residential areas? What market share is expected? Should I expand or relocate? How should I promote my product and where? The differences in the data for the Salem and Newburyport locations are the median household income, median home value, per capita income and median age. Although the two cities have differing information, the results of both are quite similar. In Newburyport and Salem since the majority of the population in 2010 are under 18 years of age, and the location is near water, I would say fast-food restaurants, seafood industry and shopping malls are types of business that would do well. These two locations would benefit from the same type of businesses.